"Ditch the Label is slowly but surely becoming a household name. The campaign strives to eliminate the negative stigmas attached with social labels and alike." - DiageoLiam (campaign leader)

At Ditch the Label, we obide by a strict ethic of equality... we enforce our beliefs that you cannot be completely defined by a social label, in regard to your gender, race, sexuality, appearance, and so on... Yes, okay, you may share a certain trait with a large proportion of similar people, but does this really make you exact clones? We act to defend minority groups, whilst providing vulnerable people with a safe and controlled forum where they can speak with other people in a similar situation.

Basically, we want to change perceptions associated with social labels, whilst providing an invaluable resource to anybody that may require it.

Bullying is the reason that many young people worldwide feel the need to take their own lives or to exclude themselves, because they don't 'fit in' and we hope to change this. The world isn't divided by 20 categories of gender, race, sexuality etc. it is divided by 6,602,224,175 categories of personality, and it's time people accepted that.

So, now that you have a general idea of what we're about, how much do social labels effect you?

• If you're under-weight... you crave attention?
• You're obese, so you spend your time eating in front of the television?
• You're male, so are you insensitive and sport obsessed?
• You're female, so you're over-sensitive and vain?
• How about this, you're gay, so you must be feminine and riddled with HIV?
• If you're a lesbian... are you masculine? Do you have a shaven head?
• You're black... you must be an illegal immigrant and you're an inferior race?
• You're white, so you're racist and of the 'superior'?
• You're unemployed, so you're lazy and uneducated?

No? Welcome to Ditch the Label! We understand that these stereotypes are starting to get a little boring... they aren't always true. Okay, some gay men may have HIV and they may be feminine, but this doesn't mean that EVERY gay man is the same! We cover issues of sexism, homophobia, racism and alike.

Ditch the Label was established in the summer of 2007, and, ever since, the campaign has proven to be an enormous influence to people worldwide! People are beginning to emerge from their shells and are discovering a new confidence in their true personality!

In the past year, we've touched the hearts of thousands of people worldwide... originally, we had no idea that the campaign would be so successful. Now, we've had radio interviews, we're mentioned in numerous magazines and we're flooding Google with hundreds of different websites and guess who we have to thank? It's you! Without your continued support and promotion, we'd still exist as a Myspace profile... if that!

Think about it, we're all different, right? Why should people hide certain attributes about themselves just to please the minority of narrow-minded people around them?

We're fighting back, together!

We encourage your involvement at Ditch the Label and would like to invite you to join our community here!